Pennant recently completed a project to produce in-store displays for Parrot’s new line of drones to be launched in Maplin’s 140 stores throughout the UK.

The brief was to design a display unit that fitted in with Maplin’s current merchandising style and was flexible enough to be mounted with a variety of products in different sizes and styles.

From initially receiving the brief there were only several weeks to design, prototype, manufacture and deliver the stands to the customer in time for an Easter launch.

Made in white gloss acrylic with the capacity to interchange pricing, products and graphics the final product was a cost effective, flexible and attractive display unit.